I’m Alex — a creative who builds at the intersection of music, storytelling, and performance.

I graduated from the College of Charleston with a degree in Arts Management, concentrating in the music industry. While studying the business side of entertainment, I was just as committed to creating within it. I’ve worked behind the scenes in radio studios handling technical operations, and I’ve been on the mic myself — performing, producing, and learning how to connect with an audience in real time.

Music is the core of everything I do. I write, record, and release my own material, constantly studying not just the sound, but the strategy behind how great artists build careers. My interest in the industry goes beyond making songs — I’m fascinated by artist development, management, branding, and the long-term architecture of a career.

Outside of music, I explore storytelling through short fiction, comedy, and video production. I’ve created music videos and digital content that reflect both performance instinct and production awareness. Whether it’s a 3-minute song, a short story, or a filmed concept, I care about tone, pacing, and emotional impact.

At the center of all of it is one goal: build meaningful creative work and understand the business well enough to sustain it.

This site is a living archive of that process.